What if you could talk to your customers before they exist?
Perplica creates AI personas with real psychology — 18 dimensions of personality, persistent memory, and emotions that evolve. Not chatbots. Something deeper.
See what’s happening inside their head
Every response comes with a window into the persona’s psychology — their emotions, internal thoughts, cognitive biases, and the memories driving their reaction.
The Inner World panel — emotions, thoughts, and biases — is visible on larger screens.
“Another subscription trying to upsell me. But wait — I've been hitting limits on the free tier, and I was just complaining about that last week...”
Run a focus group
in minutes, not months
Put 2-8 personas in a room and watch them discuss your product, challenge each other’s assumptions, and surface insights you didn’t expect. Each persona brings their own psychology, memory, and emotional state.
Narrative identity panel — life story, beliefs, and wounds — is visible on larger screens.
“Sarah grew up in a household where intellectual curiosity was the highest currency. Her father, a systems engineer, taught her to question everything twice...”
Launched a product based on "instinct" — it flopped publicly
Reaction: DefensiveBuild a mind,
not just a profile
Go beyond demographics. Define personality with 30 OCEAN sub-facets, shape their values and cognitive biases, then write the life narrative that makes them who they are — wounds, beliefs, and all.
Built for people who need to understand people
Product Managers
Test positioning, validate feature ideas, and understand objections before building.
Founders & Entrepreneurs
Validate business ideas and customer segments without spending months on interviews.
UX Researchers
Run rapid focus groups, stress-test user flows, and uncover hidden pain points.
Marketing Teams
Craft messaging that resonates by testing it against psychologically realistic personas.
Not a chatbot with a name tag.
A psychological simulation.
Every persona response flows through a multi-stage AI pipeline that models cognition, memory, and emotion — the same way a real person processes a conversation.
Built with LangGraph, Claude AI, pgvector, and Supabase.·332 unit tests + 42 integration tests.
I spent years watching companies make decisions about people based on flat demographic profiles and gut feelings. Traditional research is slow, expensive, and often tells you what people say — not how they think.
Perplica is my attempt to bridge that gap. By modelling the actual psychology behind decisions, we can have honest conversations with realistic personas before committing resources.
It’s early. We’re in beta. But the conversations are already surprising people in the right ways.
Ready to go deeper?
Start a conversation with your first persona, or subscribe for updates as we build.
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Product updates, new features, and the occasional insight. No spam.