Web Summit · Lisbon · Tuesday 10 November 2026 · Pavilion 4 · Stand A7-66
Bring one real research question to the stand.
Perplica exhibits at Web Summit as an early-stage startup. At the stand we run a live conversation with a persona, read the reasoning trace together and show the report a study compiles. Your question, a live run, no slides.
01What to bring
One decision you have to defend soon.
- The question. A price change, a message, a concept, a positioning. Written the way a study would put it: one decision, one audience, one proposed change.
- Who has to be convinced. The stakeholder who will ask what the finding rests on. The reasoning trace is the answer to that person.
- What you have. Interview transcripts, briefs, win and loss notes, if you have them. If not, we start from one of the 15 templates and you see the difference grounding makes.
02What you will see
A persona, a trace, a report.
- A persona built from material. A profile across 16 psychological dimensions, 6 kinds of memory, and the sources it draws on, shown with each reply.
- A live interview. The reply, the reasoning behind it, the trust score moving. Personas push back when the evidence does not support what they are told.
- A compiled report. Findings with a confidence, each supported by evidence that cites the exact turn, and limitations the report writes itself.
A rehearsal, not a replacement, for talking to real customers.
03How to meet us
Three ways. Pick one.
- At the stand. Tuesday 10 November, Pavilion 4, stand A7-66, all day. Perplica is also listed in the Web Summit app and the startup list.
- By email. Write to hello@pixelik.com with Web Summit in the subject and the day you are there. Perplica is a Pixelik product and uses Pixelik’s mailboxes.
- Before you fly. Apply for access now and arrive with an account, so the conversation at the stand starts from your personas instead of ours. Updates on LinkedIn.
Private beta · by application
Bring one real research question.
Access opens by application. Tell us the question you are trying to answer and who has to be convinced by the result.
A rehearsal, not a replacement, for talking to real customers. Stated in the product and in the terms. Every exported report ends with the line that personas are AI simulations, not real customers.