About
One founder,one company behind the product,and a rule about honesty.
Most decisions about people are made on shallow profiles and gut feel.
Traditional research is slow and expensive, and it mostly tells you what people say they will do, not how they think. So most pricing, positioning and concept decisions never get any of it.
The idea behind Perplica dates to 2023 and market research work: understand how a specific kind of person thinks, at scale, without a study for every question. Version 2 was rebuilt from scratch from March 2026 under Pixelik Ltd, with one requirement added to the original idea: every answer has to show its work, or it is not evidence.
It is bootstrapped, in private beta, and built in public. The limits are on the label because a research tool that overstates itself is worse than none.
Ikou Soufyane
Builds and operates Perplica. Founder of Pixelik, a forward-deployed AI engineering company in London that puts senior engineers inside client operations and ships production AI systems in weeks. The discipline that ships client systems built this: nothing on this site says more than the product does, and every reply stores its reasoning.
Pixelik
Perplica is a product of Pixelik Ltd. Pixelik embeds with client teams and ships AI systems the client owns; Perplica is the product it builds and operates for itself.
Pixelik Ltd · England and Wales · Company No. 17057272 · London.
Perplica is a trading name of Pixelik Ltd. The terms and the privacy policy cover the site and the app and name the operator.
Access by application. Feedback in the open.
- Apply with a real question. The application asks what you plan to use Perplica for. Applications with a concrete research question come first.
- Everything live is included. No card, no limits beyond the ones the product enforces for cost, such as five AI builds a day.
- Your data is yours. Export the whole account as one file. Delete it yourself, and everything under it goes with it.
- Tell us where it is wrong. Every reply stores its trace, so a bad answer can be inspected, not argued about.
Private beta · by application
Bring one real research question.
Access opens by application. Tell us the question you are trying to answer and who has to be convinced by the result.
A rehearsal, not a replacement, for talking to real customers. Stated in the product and in the terms. Every exported report ends with the line that personas are AI simulations, not real customers.