Grounded and auditable

A persona built from your material that shows its reasoning and cites what it used is a different instrument from “act as a customer”. What grounding changes.

Pillar

Grounded vs prompted AI personas: the difference that decides whether the output is evidence

Prompted personas answer from general knowledge. Grounded ones answer from your material, cite it and decline beyond it. Why that decides what a reply is worth.

23 Sept 2026 · 8 min

Private beta · by application

Bring one real research question.

Access opens by application. Tell us the question you are trying to answer and who has to be convinced by the result.

Apply for access All research notes

A rehearsal, not a replacement, for talking to real customers. Stated in the product and in the terms. Every exported report ends with the line that personas are AI simulations, not real customers.