Playbooks

How to run pricing, messaging and concept work with AI personas so the output is usable as evidence: the question, the personas, the test, the report.

Pillar

How to pressure-test pricing with AI personas before you spend on fieldwork

A playbook for a pricing question: which personas to build, what to ask, what to read in the trace, and how to turn a run into a report someone can defend.

23 Sept 2026 · 8 min

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A rehearsal, not a replacement, for talking to real customers. Stated in the product and in the terms. Every exported report ends with the line that personas are AI simulations, not real customers.