What synthetic research is

Synthetic research uses AI personas ahead of, or in place of, real participants. The terms the market uses, what each system does, and what is inside a persona.

Pillar

What are synthetic users? A plain definition, and what the term hides

AI-generated personas that stand in for research participants. What the term covers, the four kinds of system behind it, and where the definition stops.

23 Sept 2026 · 8 min
Definitions

What is persona simulation? The idea, its research lineage, and where it stops

Conditioning a language model on a detailed persona and letting it answer as that person. Where the idea came from, what the research calls it, where it stops.

02 Oct 2026 · 8 min
Definitions

What is a synthetic focus group, and when does it beat a room of eight?

Two to eight AI personas, a moderator or none, replies that react to each other. What it is, what it is good for, and the failure modes to design around.

23 Sept 2026 · 7 min

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A rehearsal, not a replacement, for talking to real customers. Stated in the product and in the terms. Every exported report ends with the line that personas are AI simulations, not real customers.